I’m on my journey,

just like you are.

Hello! I am Erica,

If you are curious to know what brought me to transition from sales and marketing to professional coaching … You might want to keep reading.

Once Upon A Time

I was born and raised in Italy where I lived, studied and worked before moving to Switzerland at the age of 22. That choice was the result of a dream, an intuition, that had been guiding me for years: I wanted to move abroad, adapt, live in a country where I could speak at least one of the languages I studied.

It was the first time I was really trusting my inner game, following my intuition and instinct.

At that time, I thought my dream was to live in a pretty apartment, find a good job, work full time and earn as much to buy myself whatever I wished for. After few years, determination and dedication, I had it all.

On the surface, I really had everything my father could hope for his daughter, but deep inside I felt empty an disconnected within. I was running in circles spending hours and energy on something that was not revealing my full potential.

I was charting a course that was given by the autopilot of my past decisions until I had the courage to quit my “perfect” life and started listening to my truest self.

If what I am sharing resonates even a tiny little bit with you, I invite you to keep reading… because I did what many don’t have the courage to do. I gave voice to those intuitions and followed them.

It was clear, I wanted to

develop people and not product strategies
follow what energized me
trust that quality wins over quantity
be authentic and honest with myself and the people around me

Since then I found myself again, moving into a direction that surprises me and challenges me every single day but is deeply aligned with my values.

Becoming A Professional Coach

I started pursuing my passion for sailing and coaching without waiting for a better moment, more experience or more money, because i realized that we only have today, this present moment. I did not want to wait until retirement to complete my offshore licenses and become a PCC (Professional Certified Coach) before 2027.

Allow Yourself To Gain Clarity and Find Motivation _____

I am committed to daily support professionals navigating, change, transition, rebuilding their future while making my dream come true, one step at a time with honesty, respect and simplicity.

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